SEO | Search Engine Optimization

Search Engine Optimization & Copywriting - What's that?

SEO, or Search Engine Optimisation, is the set of activities that aim to push the pages of a website on the top positions of search engines results. It’s about writing techniques and copy layouts of the pages.

Unlike SEM, SEO does not include monetary investments but it aims to boost the results on search engines selecting the best and the most searched keywords to use in the website pages. It will be the search engine itself that will decide, based on the construction of SEO, whether the page will be suitable for high ranking or not.

The Search Engine Optimitazion includes an extremely deep study of the keywords to use on all website pages, the knowledge of the many techniques of text drafting and management of the layout. Performance can be measured by analysing the current top positions and the pages of the search engines, or the traffic itself.

At FRAGENZIA we can guide you in this project that brings together:

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STUDY OFTHE KEYWORDS

Analysis of keywords search volumes and competitors

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TEXTAND COPY

Creation of an SEO-oriented article or page

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LAYOUTSTRUCTURING

Using techniques for further page optimisation

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RESULTSANALYSIS

Detection of new positions and analysis of organic site traffic

SEO - How can this help?

You can climb Google rankings by having a real strategy, implementing SEO.
It will be necessary to organise the pages of your website in a way that the search engine identifies them as quality content for the keyword.

Your brand and your website will be positively affected. You will get more traffic and users will spend more time inside your pages and website.

Some of the advantages from SEO:

  • Positioning
    You will see your website pages climbing the search engine rankings.
  • Traffic and website quality
    You will notice an increase in visits and an improvement in the functioning and response of your website.
  • Brand awareness
    Your website will be recognised as a reliable source and will be rewarded by search engines as quality content.
  • Potential customers growth
    You can analyse the navigation of users visiting your pages, to understand their behaviour and guide them towards a conversion action.

Give SEO a chance and improve the quality of your website content without a monetary investment. Write us to understand the growth potential of your pages!

OPTIMISE YOUR WEBSITE WITH SEO