Content Strategy

Social Media Management - How do you create content?

Content Strategy is synonymous for creation of content for the channels owned by the brand: it is all about publishing on social media interactive and interesting content. The definition of the strategy starts with a plan of actions and an editorial calendar.

Unlike Social Media Marketing, Content Strategy (or Social Media Management) does not foresee a monetary investment, but, in order to get traffic and potential customers, it boosts the interest towards the posting of content and quality material.

The Social Media Manangement starts with a detailed analysis of the brand’s current language, services and value chain, tries to understand what types of content can be published and gives solutions for the channels. Performance here is measured through the target feedback to our action plan: likes, comments, follower growth, interactions on video content, stories, reels and traffic on website coming from the campaigns.

At FRAGENZIA we can guide you in this project that brings together:

sem social media marketing seo content strategy video editing web design branding icon Cervello

STUDY OFTHE BRAND

Analysing activities and language, defining final goals

sem social media marketing seo content strategy video editing web design branding icon Layout

IDEATION OFA STRATEGY

Production of an editorial plan and calendar of the channels

sem social media marketing seo content strategy video editing web design branding icon Matita

CONTENTCREATION

Realisation of creative solutions: graphics, video, texts

sem social media marketing seo content strategy video editing web design branding icon Lente

ANALYSIS OFTHE PERFORMANCE

Observation of the results of interaction with the audience

Content Strategy - How can it help you?

You will be able to renew your social media reputation and make it more recognisable.
You can count on hundreds of original creative solutions that will allow you to show your brand to an always wider audience.

Your brand will be shown on Instagram, Facebook, TikTok, YouTube, or LinkedIn, depending on your specific target and you will be able to give a fresher image to your business.

Some of the advantages of the Social Media Management:

  • Getting a recognised image on social media
    Your brand will have a clearly identified communication line and users will immediately recognise your language.
  • Owning a showcase as support of the website
    Publishing content on social channels will allow a more agile-to-share information on the website.
  • Playing with endless creative solutions
    Thanks to the countless formats, you can decide which kind of content to spread.
  • Increase website traffic
    You will notice an increase in website visits, due to the link building and social media posting strategy.

Posting on social media without a defined strategy will lead to nothing but poor and unrecognised communication: adopt a clear content strategy in order to boost your brand image.

CREATE YOUR SOCIAL MEDIA NAME NOW