Email Marketing

DEM and newsletters - What are they for?

Newsletter and DEM/Email Marketing are two activities that expect to reach contacts towards the sending of email communications. It may be happen through a periodical message such as a monthly newsletters or with an information strategy aimed to the promotion of a specific topic.

The potential reached users will be defined through specific parameters so that communication can be directed to the most suitable target group possible.

The DEM (Direct Email Marketing) informs the public about a product or service with the final goal of converting into sales, therefore being a purely commercial communication; the newsletter, on the other hand, increases the brand awareness and advertises its website through the publication of regular news about its events, services, and products.

At FRAGENZIA we can guide you in this project that brings together:

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ANALYSIS OFA STRATEGY

Study of the existing contacts database and its details

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CONTENTAND COPY

First drafts of the emails and their final message

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CONTACTS IMPORTAND LAUNCH

A/B and launch tests of the campaigns

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PERFORMANCEANALYSIS

Openings, clicks, and conversions analysis

Email Marketing - Can this activity support you?

E-mail communications are essential for a full channels communication as a brand. The objects and contents are varied and can have different goals, such as the sales, brand awareness or promotion of an event.

Such as any other activity, DEM and newsletters must be developed in a structured and periodic manner, with an integral line, a defined audience, and clear goals.

Thanks to an Email Marketing strategy, you will be able to:

  • Reach your existing and potential customers
    If you have a users email database, it means that they have subscribed through your website in the past, purchased one of your products or requested information from you. Contact this audience to inform them about your events or convince them to buy what you offer.
  • Maintain direct contact with your audience
    Email campaigns are a useful tool if you intend to communicate with your target audience in an ongoing and informal manner.
  • Increase traffic to your site
    You can get the user to click on a link within the email that redirects to your blog or a specific page on your website and thus increase visits.
  • Customise communications to selected audiences
    You will be able to choose in detail the group of users to whom your communications are addressed based on demographic, behavioural or other metrics.

If you have no clue how to develop your first DEM or newsletter campaign, contact us and find out how to get started.

SEND YOUR FIRST EMAIL CAMPAIGN