SEM | Search Engine Marketing

Search Engine Marketing & Google Ads - What are they?

SEM, or Search Engine Marketing, includes the activities which have the goal of increasing the brand visibility through the advertisement on the most searched keywords on Google.

This is an extremely complex and meticulous activity, which combines the analysis of the trends with the study of the search terms and their volume, the investment, and the analysis of the overall performance in terms of reached users and contracts sold.
Unlike Social Media Marketing, in SEM that’s the user the one who searches for the keyword or a related topic and lands on the website of the advertiser.

At FRAGENZIA we can guide you in this project that brings together:

sem social media marketing seo content strategy video editing web design branding icon Cervello

STUDY OFTHE KEYWORDS

Analysis of the market and competitors, and Google search trends

sem social media marketing seo content strategy video editing web design branding icon Matita

CONTENTCREATION

Creation of texts, graphics, and videos for campaigns optimisation

sem social media marketing seo content strategy video editing web design branding icon Razzo

CAMPAIGNSLAUNCH

Target audience analysis, creation of landing pages and final launch

sem social media marketing seo content strategy video editing web design branding icon Lente

PERFORMANCEMONITORING

Results and performance analysis in reach, conversions, and sales

SEM - How can this help?

There are many options and solutions available that you can undertake by choosing to invest in SEM.
You will have the option of a simple search network ad or of a more creative type such as a display or video ad.

No doubt: this kind of activity will boost your brand, your website traffic and help you get the attention of potential customers interested in what you offer.

Some of the advantages of the SEM:

  • Maximum investment setting
    Checking the spending options, you can decide with us which budget to allocate SEM to the single campaigns.
  • Speed of publication
    Ads will start to appear to the target audience almost immediately.
  • Specific target
    Campaigns will be addressed only and exclusively  to potentially interested users based on the geographic and demographic details.
  • Increase in site traffic and potential customers
    Traffic to your website will increase significantly. To ensure that this turns into established users and buyers, the structure of the landing page must guarantee quick and easy interaction.

If you think that SEM can be a launch pad for your business, or if you don’t know how to put Ads into action to give your brand visibility, do not hesitate to contact us for a free consultation: we will know how to show you the best suited solutions to your business!

TAKE OFF WITH GOOGLE ADS