Social Media Marketing

Social Media Marketing & Meta Ads - What are they?

The Social Media Marketing includes the platforms that will help your brand go viral on social media through content creation, copy, graphics, and videos against a monetary investment. You can choose which channels to use and which landing pages to show to the users clicking on your campaign.

Unlike SEM, the Social Media Marketing defines a more or less detailed target, with specific demographic, behavioural and interest specifications. It will be the reached user who will decide whether the topic in question is of his/her interest.

The activity is characterised by a budget to be allocated, a creation of visual content such as images, videos, copy, titles, and destination urls. The overall performance can be measured through metrics such as click on link, page views or registered subscriptions.

At FRAGENZIA we can guide you in this project that brings together:

sem social media marketing seo content strategy video editing web design branding icon Cervello

STUDY OFTHE TARGET

Analysis of the market, competitors, and creativity

sem social media marketing seo content strategy video editing web design branding icon Matita

CONTENTCREATION

Creation of texts, graphics, and videos for campaign optimisation

sem social media marketing seo content strategy video editing web design branding icon Razzo

CAMPAIGNSLAUNCH

Analysis of landing pages, structure and start

sem social media marketing seo content strategy video editing web design branding icon Lente

PERFORMANCEMONITORING

Performance analysis of reach and conversions

SMM - How can this help you?

You can choose from dozens of creative solutions if you want to focus on Social Media Marketing.
You can boost reels about your brand, informative videos or simple graphics redirecting to a page on your website.

The formats are as many as the channels and platforms. You will be able to reach potential targets which have interest in what you offer and show them your company or business.

Some of the advantages of the Social Media Marketing:

  • Variety of creative solutions
    You will see your brand in a viral reel on TikTok, or notice it scrolling through stories on Instagram, or in a Facebook post.
  • Budget defined at the beginning
    You will never exceed the budget you have decided to invest in this activity. The potential of the campaigns will also depend on how much you have decided to place.
  • Brand awareness
    The immediate goal of a brand cannot be a final sale always. In any case, to achieve this, the first step is a clear and defined brand awareness strategy, i.e. brand recognition. The rest will follow.
  • Growth of website visits
    If your goal is to spread your name or to encourage users to visit your website, Social Media Marketing can be a key activity.

Do you think that Social Media Marketing can help your business but don’t know how to create content related to your brand? Contact us and receive a free consultation: you will see what advantages you will gain by showcasing your business on social media.

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